CableLabs Anniversary
In preparation for CableLabs’ anniversary, I was asked to work on a microsite that celebrates the last thirty years of accomplishments and explores the possibilities for the next thirty.
Once I dug myself out of a pile of factual and technical data, I weaved them into an engaging storyline that anyone could follow. No engineering degree required.
What is more exciting than examining the past to predict the future? AI-enhanced technologies, autonomous taxi fleets, media-rich video walls? I’m in.
DIRECTV NOW
The launch of DIRECTV's brand new streaming service was accompanied by a visually stunning online splash.
When selling entertainment, you entertain before you sell. Most of the visual real estate was dedicated to video, with short, punchy headlines tying it all together.
The sales flow matched the tone and the sleek design of the landing page.
CableLabs: The Near Future
When they are not developing cool cable technologies, CableLabs works on reimagining a better tomorrow. To demonstrate the possibilities, they produced a four-part video series called “The Near Future” that needed a digital home.
I got out of my DeLorean and explained how we will live, work, learn and play a couple decades from now.
Socium Consulting
Socium Consulting is a startup that needed a visual liftup. I welcomed the opportunity to change gears and write about something other than self care, entertainment or technology.
I began with identifying the core principles and establishing a voice. Learned a lot of corporate lingo in the process.
When clarity matters most, creativity has to work harder. No cutesy literary gimmicks here. Just business.
BKB
Before UFC became a worldwide phenomenon, DIRECTV had another idea for a combat sport. Targeted to boxing purists, BKB threw almost all of the conventional rules out of the arena, going back to the origins of bare-knuckle championship fighting.
Dark, bold and punchy, this page conveyed the intensity of barely-legal, no-nonsense entertainment.
