In 2015, NFL SUNDAY TICKET became available as a standalone service that doesn’t require a satellite TV subscription. This called for an all-out redesign of everything NFL related, including the checkout flow.
Borrowing some of the football lingo, we built a fun, quick and easy-to-navigate checkout experience.
DIRECTV App
DIRECTV mobile app was always in a state of continual improvement, with new features launching every few weeks.
This cycle of tweaks and re-designs consisted of overlays, nomenclature changes, and sometimes—complete copy scrubs.
Error messages and promotions got some love, too.
DIRECTV Kids App
This Kids App is a family-friendly, simplified viewing experience for DIRECTV’s littlest fans who may not be able to read too well.
Kids are brilliant and intuitive. We relied on simple clear messages, iconography and gamification to make it work.