What I'm Doing Now
Freelance Copywriter ( 2017 - Present )
Currently, I’m in a “permalance” relationship with CableLabs, a technology company based in Colorado, and Earth Ahead, a small eco-shop with a big conscience. In between writing projects, I’m also learning photography and attempting to find the fragile balance between creative freedom and family obligations.
What I Was Doing Before
DIRECTV /AT&T
Lead Copywriter
March 2007 - August 2016
I oversaw all marketing and UX/UI copy deliverables for directv.com and DIRECTV mobile apps, while managing a team of seven writers. My daily responsibilities included revising and editing my team's work, solving copy-related challenges, interfacing with cross-functional team players and making sure the executive team is consistently blown away by our work.
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I joined DIRECTV as a freelance writer a couple years out of college, got hired full time shortly after, and then worked up to Lead Copywriter in 2014.
Advertising Agencies
Freelance Copywriter
March 2007
Tribal DDB
This short, but memorable stint has solidified my desire to write for digital media. I helped launch Lipton Tea PureLeaf website and developed concepts for the Phillips site.
March 2006 - July 2006
Bartle Bogle Hegarty (BBH)
I worked on British Airways and Smirnoff Ice accounts, producing a continuous stream of ideas for print, TV and radio ads, including a few fun guerrilla marketing ideas for an airline conference.
January 2006 - March 2006
Mother
My contribution at Mother helped the agency acquire the Rembrandt Toothpaste account estimated at $15 million. Final work included presentation boards showcasing ideas for TV, interactive, and billboard advertising.
October 2005 - January 2006
Strawberry Frog
At the Frog, I worked exclusively on new business pitches, including MINI Cooper and Belvedere Vodka. When I wasn't dreaming up big ideas, I also helped with business research and strategy.
Where I Went to School
FIT
State University of New York
May 2005
May 2003
Bachelor of Fine Arts
Advertising Design Major
Associate in Applied Science
Communication Design Major
Things I Enjoy Doing
When I'm not writing
I'm taking photographs, working on my million-dollar idea, spending time with my family or buying plants.